Consumer App · iOS · Entertainment

Flick Easy Movie Booking App

Industry
Entertainment / Mobile Commerce
Role
Product Designer
Timeline
6 Months (2022)
Tools
Figma, Principle, Maze, TestFlight
Flick Easy Movie Booking App Primary Cover Screen
Overview

Project Overview

Flick Easy is a premium mobile ticket booking application designed to deliver a modern, friction-free movie-going experience. The interface balances high-impact movie graphics with an intuitive seat selection and booking flow.

Problem

The Challenge

The legacy checkout flow had 11 steps and required mandatory account creation, resulting in a high abandonment rate. The design challenge was to simplify this into a swift, intuitive booking funnel without losing upsell opportunities.

Research

Discovery & User Research

We conducted usability tests with frequent moviegoers to identify friction points. User feedback showed that seat selection transparency and guest checkouts were key factors in improving conversion metrics.

Design

Featured Highlights

Unified the flow into a three-step booking wizard with smart seat recommendations and a persistent cart state. Designed a sleek, dark UI that emphasizes cinematic visuals.

Design Grid Element 1
Core User Interface Screens
Design Grid Element 2
Visual Systems & Guidelines
Detailed Layout Showcase
Detailed Design Presentation & Specifications
Results

Outcome & Metrics

The redesign was widely adopted and praised by both stakeholders and users. Visual consistency was successfully integrated across marketing deliverables and interface layouts, leading to a significant increase in user retention and conversion rates.

0
Reduction in checkout abandonment
0
App Store user rating score
0
Average time to complete booking
Reflection

Key Learnings

In consumer entertainment apps, perceived speed and visual immersion dictate conversion. Keeping the layout minimal and visually engaging is essential.